Craft(s) Gallery, David McGuire and Karen Welch

Project
Art Gallery Brand Design
Challenges
Craft(s) Gallery is a contemporary and traditional art gallery featuring fine artisan craft by local and national artists. While celebrating both Kentucky artisans and a handmade aesthetic, Craft(s) Gallery elevates the art and craft movement while poking fun at the optional “s” often used by critics of the industry.
Results
With the direct mail campaign promoting monthly exhibitions, Craft(s) Gallery consistently fills the gallery on First Fridays Openings and throughout the month. Though only open for a year, the Gallery is a successful small business in the emerging Sou4th district that CRAFT(s) is quickly gaining a reputation for featuring fine art and distinctive artisans.
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