Kentucky Museum of Art and Craft
Newsletter, 8-page self promotion publication
The KMAC newsletter enables the museum to further their mission of promoting the art and craft heritage in Kentucky and raises the profile of the artists whom they represent while maintaining a consistent brand identity with a cohesive message. It’s many purposes include: creating a connection with their existing members, raising awareness of the museum’s programming to the community, encouraging new corporate donors and increasing the museum’s membership base within the constraints of a non-profit organizations budget.
The KMAC newsletters are featured in the 2009 Collins Design produced book, The Big Book of Self Promotion. “This book is filled with “keepers” — very impressive examples of promotion” Suzanne Stephens, Editor.