Louisville Downtown Partnership (LDP)

Project

South Fourth Street Logo and Environmental Design including street banner graphics and window appliqués in the historic Sit-In Demonstration site of Walgreens at 4th and Chestnut Sts.

Challenges

Project goal was to visually revitalize the South 4th Street district between The Brown and Seelbach Hotels. This area has a rich history, although sadly it is forgotten by many today. By incorporating images from the University of Louisville Photo Archives, we are able to introduce the neighborhood of today to the neighborhood of the previous 100 years. Banners are effective way- finding graphics and identify the 500 and 600 Blocks, as well as, North and South Directions.