Louisville Downtown Partnership (LDP)

Project

Team Lead, Graphic Designer and Content Contributor for a multi-phase website refresh, update and relaunch.

Challenges

LDP was working with a website that had outgrown the technology used to build it. It was also lacking regular content management. Working with Jeanne Hilt, the Director of Marketing and Communications, and a web development team of two, we first updated and then relaunched this vital website that serves Downtown.

Results

Since the site redesign and launch in April 2017, there have been more than 50,000 unique site visits. Exceeded all expectations and goals for optimization. Recognized with two Horizon Gold Award in categories for Towns & Municipalities and Advocacy/Non-profits.

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