BFW, Inc.

Project
BFW Illumination guide is 24-pages and combines a product catalog with a brand look book for a 2nd generation, women-owned medical technology business that makes surgical headlights with camera imaging.
Challenges
BFW has a 50-year history making headlights for use in operating rooms to enhance the vision of the surgeons. The goal was to refresh the brand to the consumer and tell the story of their principal surgical light source named Hatteras, after the famous lighthouse in North Carolina. The biggest challenge was the production of a photoshoot in a surgical suite.
Results
BFW owner Lynn Cooper now has a much needed tool that advances the conversation at Trade Shows, the primary means of communication to their client base. It succinctly compares and contrasts their product line and combines all the details in a visually striking and legible brand collateral asset.
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